Roles and Responsibilities

• Lead the development and execution of digital marketing strategies across multiple brands, ensuring alignment with overarching business goals.
• Collaborate with brand teams to enhance digital initiatives, campaigns, and optimize online presence.
•  Oversee SEO and SEM strategies to maximize brand visibility and drive both organic and paid traffic.
• Manage social media marketing, including platform strategies, influencer collaborations, and community engagement to strengthen brand loyalty.
•  Utilize data analytics tools to monitor and improve campaign performance, conversion rates, and user experience, generating regular performance reports.
• Oversee relationships with digital agencies, ensuring value and expertise are delivered, and manage agency contracts for strategic alignment and cost-efficiency.
• Optimize digital marketing budgets across brands to maximize ROI through effective resource allocation and cost management.
• Present strategic insights and performance updates to senior leadership, providing data-driven recommendations.
• Enhance digital platforms to improve consumer data collection and utilization for strategic decision-making
• Work with the Loyalty Marketing team to develop CRM and loyalty programs aimed at customer acquisition, retention, and increasing lifetime value.
• Translate campaign data and customer insights into actionable marketing plans that span multiple channels.
• Evaluate and implement emerging technologies to drive digital engagement and operational efficiency.

Education, Certifications & Experience

• Postgraduate degree or equivalent experience in marketing or a related field.
• Preferred certifications include Google Ads, Facebook Blueprint, Twitter Flight School, TikTok Academy, SEMrush, Salesforce Marketing Cloud, and LinkedIn Marketing Labs.

Experience

• Over 10 years of experience in digital, technical, or commercial roles.
• Strong expertise in direct marketing, segmentation, and analytics.
•  Proven ability to lead and enhance marketing campaigns across multiple platforms.
• Exceptional communication skills with experience handling creative agencies.
• Adept at time management and prioritizing tasks in fast-paced environments.
• Comprehensive understanding of marketing channels and performance metrics.