• We have an amazing opportunity for a Paid/SEO Specialist to be based in Bryanston, Johannesburg. Do you think you have what it takes to be our newest Purple Star?
• The successful candidate will be responsible for developing, implementing, and optimizing paid search campaigns and SEO optimizations to drive traffic, increase brand visibility, and achieve business goals. The ideal candidate must possess a deep understanding of search engine marketing (SEM), and be proficient in utilising various advertising platforms, and has a proven track record of delivering successful paid search and SEO campaigns.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• Minimum 1-2 years’ experience in PPC and SEO.

A Bonus To Have:

• Degree/Diploma in Marketing, Digital Technologies or relevant field.

What You’ll Do For The Brand:

• Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.
• Develop compelling and targeted ad copy that aligns with campaign goals.
• Ensure proper tracking and implement analytics to measure and report on campaign performance.
• Regularly monitor and adjust keyword lists to optimize for performance and relevance.
• Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
• Implement bid strategies to maximize ROI and achieve campaign objectives.
• Analyse campaign performance data using analytics tools.
• Provide insights and recommendations based on performance metrics.
• Generate regular reports to update stakeholders on key performance indicators (KPIs).
• Stay informed about industry trends, changes in search algorithms, and competitor activities.
• Adjust strategies based on market changes and maintain a competitive edge.
• Efficiently manage campaign budgets and allocate resources based on performance and priorities.
• Identify opportunities for budget optimization and reallocation.
• Work closely with cross-functional teams, including marketing, design, and analytics.
• Communicate effectively to align paid search efforts with overall marketing strategies.
• Collaborate with external agencies or vendors when necessary.
• Stay updated on industry best practices, tools, and trends.
• Recommend and implement new strategies and technologies to enhance campaign performance.
• Engage in continuous learning to stay ahead of changes in the digital advertising landscape.
• Plan and execute A/B tests to optimize various elements of campaigns.
• Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.
• Ensure compliance with advertising policies and guidelines on different platforms.
• Perform regular quality checks to ensure accurate campaign setup and tracking.
• Google My Business optimization.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Have a basic understanding of Yahoo and Bing but not limited to.
• Prior experience in content marketing, content growth and SEO.
• Working knowledge of search engine optimization practices.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Excellent verbal and written communication skill.
• Ability to work within a team and independently.
• Strong organisational, time management, and analytical skills.
• Reviewing and analysing client sites for areas that can be improved and optimized.
• Identify powerful keywords to drive the most valuable traffic.
• Writing powerful calls-to-action to convert visitors.
• Filling websites and other content with effective keywords.
• Research competitors and provide suggestions for improvement.
• Regular audits, both large and small.
• Identify the latest trends and technologies affecting our industry. Keep abreast with best practices.
• Conduct keyword research, analysis and implementation for on-page SEO purposes.
• Manage backend WordPress templates and all WordPress updating, uploading and building of pages and categories etc.
• Maintain overall site health in terms of rankings etc.
• Troubleshoot any backend errors such as 404, 301, 302 errors, broken links and pages.
• Develop and execute paid search strategies aligned with overall marketing and business goals.
• Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.
• Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.

What You’ll Bring To The Team:

• Demonstrate strong reporting skills.
• Ability to implement and drive marketing strategies.
• Follows through and delivers results despite obstacles.
• Lead generation and sound project management skills.
• Demonstrate sound technical ability.