Minimum requirements:    

• 1 – 2 years’ Experience in acquisition marketing / lead generation/digital marketing
• Degree/Diploma Digital Marketing or Marketing related.

Responsibilities: 

• Provide analysis to support email, mobile push messaging, Push notification and all social media platforms strategy to support brand growth and online businesses.
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results.
• Help drive All non-gaming entities’ customer activations and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns.
• Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts.
• Prepare, test and schedule daily email sends.
• Plan and implement A/B tests on campaigns for social media.
• Maintain social media calendar and gather assets.
• Provide ad-hoc reporting and analytical support to the marketing team as needed.
• Perform market research and monitor competitor’s email/SMS and push message programs.
• Provide daily support to team members and affiliates.
• Drive the delivery/execution of all campaigns accurately and on time on various channels.
• Optimise marketing campaign strategies
• Daily Account checks
• Weekly/Monthly reporting

 Skills and competencies:

• Strong reporting skills.
• Strategic thinker with a focus on long-term goals.
• Strong emphasis on quality in all outputs.
• Holds accountability for actions and outcomes.
• Results-driven with a commitment to achieving targets.
• Keen attention to detail in all tasks.
• Excellent communication skills.
• Strong market awareness to stay competitive and informed.