Job Description

Main Purpose of Job

• To develop and implement the digital marketing strategy for the firm and centrally manages all digital marketing campaigns.

Key Performance Areas

Strategic Impact

• Supports own Service Area leadership in carrying out EXCO mandate.
• Builds professional relationships within service area to understand business needs in area/s of responsibility.
• Generates and implements innovative ideas and solutions within area of responsibility in collaboration with team members to enhance / renew service offerings.
• Develop a robust and well considered strategic digital marketing strategy, aligned with the relevant business strategy and objectives.
• Performs competitor research and analysis and provides regular updates to marketing team & internal stakeholders.
• Displays subject matter expertise and strategic insight in order to advise the business on best practice and strategies on how to meet objectives.
• Proactively provides innovative ideas and opportunities to the marketing teams to ensure that the firm is at the forefront of digital marketing. Create marketing strategy, give guidance to team
• Aligned to relevant growth/industry/service area strategy
• Incorporating market research to ensure differentiation.
• Create innovative solutions of approaching and owning the market.
•  Incorporate client’s heart of the issues to ensure client centricity.
• Understand Know Target persona (strategic support and relationship drive) be able to strategic advise to stakeholders on targeting.
• Good understanding of Platinum clients.
• Advisory of use of data (especially on retargeting/testing).
• Using of first second and third party data (working with Digital team on optimizing analytics).
• Crisis comms management for social media.

Project Management

• Lead the Digital and Social media / oversee project/campaign/bold play.
• Enable team to drive projects, give steer and guidance where needed.
• Lead stakeholder engagement (and vendors where needed).
• Create framework/tool for project management.
• Keeping team up to date on Digital and social calendar.
• Give strategic advisory on content.
• Live coverage of bold play events.
• Drive Project tracker
• Member firm standards (Africa social leads)
• Lead social steerco for South Africa
• Digital Forum lead and drive team
• Technical: Sound knowledge of Sprinklr.
• Sound understanding of SEO and Search.
• Growth marketing through data analytics.

Governance Operations Reporting

• Create best practise frameworks for insights reporting, linked to RRR (revenue relationships & reputation).
• Brand. Standard of execution.
• Internal Stakeholder feedback framework (i.e. 5 questions).
• Drive brand compliance on social media.

Finance

• Provides input into annual budget and forecasts.
• Monitors spend and track actuals against budget.
• Manages and communicates discrepancies to line manager timeously.

Implementation of Strategy

• Manages and monitors implementation of the digital marketing strategy for the firm.
• Performance Reporting: track and measure performance of all campaigns including channel effectiveness using adobe analytics, sprinkler and campaign reports from media agencies
• Using an online briefing form to manage the entire campaign briefing process between client and media agencies that will result in an approved media plan.
• Project manage the implementation of all paid media campaigns.
• Responsible to schedule all relevant organic content for the firm across all social media platform and develop weekly content plan with associated implementation calendar.
• Check content upon submission to ensure that all campaigns published on social media aligns to the agreed firm’s strategic themes.
• Check content upon submission to ensure adherence to firm’s marketing protocols and digital marketing guidelines.
• Support the brand communications (Executive office) team by posting global signature campaigns and advising on content of Africa signature campaigns.
• Social listening on key brand themes using the sprinkler platform and communicating opportunities for Deloitte to participate in trending online conversations.
• Track social influencers on brand themes using Sprinklr and reporting on opportunities for Deloitte to connect with them.
• Reputation management by raising any potential reputational issues for Deloitte Africa on social media to the brand communications team.

 Brand Centricity 

• Consistently complies with Deloitte brand and corporate identity guidelines and produces work of appropriate quality and compliance
• Responsible to check all content for brand compliance before scheduling any campaign.

Qualifications

Minimum Qualifications

• Bachelors Degree

Desired Qualifications

• Postgraduate qualification (Digital Marketing)

Minimum Experience

• 2-5 years’ working experience within the relevant function.

Desired Experience

• 3+ years at Senior Consultant level within the function

Additional Information

Required Responsibilities

• Organic Scheduling (through Sprinklr) + dealing with ad hoc requests
• Strategic guidance on posts.
• Advisory on campaigns
• One pager plans for larger campaigns (i.e. Super priorities)
• Bi-weekly show schedule of upcoming two weeks social schedule.
• Support and guidance on creating content.
• Work closely with email marketing and web team to bolster performance.
• Deliberate reporting and Analytics (linked to our Digital team requirements Greg Holtshousen)
• Engage & leverage digital forum (Lead the forum in project management capacity).
• Engage directly with Service Lines when necessitated

Technical Competencies

• Skilled in field with sound industry and business knowledge
• Demonstrated leadership skills
• Experienced in communication and implementation of strategy
• Proven ability to manage and execute projects
• Experienced in development and delivery of professional presentations
• Good report writing skills
• Good financial knowledge
• Positions self as trusted partner to the relevant team and proactively supports other members of team when required

Behavioural Competencies

• Excellent communication skills, both written and verbal
• Effective interpersonal and relationship building skills
• Good mentorship and coaching ability with desire to develop self and others
• Strong client delivery focus
• Adaptable, managing change and ambiguity with ease
• Focus on quality and risk
• Effective problem solving ability
• Excellent business acumen