Job Purpose:

• Managing the business unit, servicing the Blood and Transfusion Portfolios as well as other key portfolios such as OST, Bioscience, Pathology / RDT . Optimizing growth and profitability within the unit.

Requirements:

• Bachelor of Science (preferably in Nursing) or equivalent qualification
• Commercial qualification preferable
• Marketing / Brand management experience in the medical/pharmaceutical Industry – Essential
• Knowledge of or working with SANBS an advantage
• Knowledge of Project management an advantage

Duties:

• Drive top-line growth and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.
• Analyse market trends and customer insights to identify new opportunities and target audiences.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
• Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
• Manage marketing budgets and resources efficiently to achieve maximum ROI.
• Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
• Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
• Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
• Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
• Foster good working relationships with suppliers to ensure smooth operations.
• Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.