Brand Manager – Consumer (GIT – Laxatives) needed at Aspen Pharma Group

Job title : Brand Manager – Consumer (GIT – Laxatives)

Job Location : Gauteng,

Deadline : May 25, 2024

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OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.


  • The position will also include line management, with the management and development of Junior Brand Manager & Marketing Graduate
  • Develop GIT – Laxatives portfolio/brand strategy for sustainable business growth and profitability
  • Anticipate future trends in GIT – Laxatives usage and the market environment
  • Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
  • Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
  • Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
  • Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
  • Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
  • Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
  • Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
  • Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT – Laxatives brands 
  • Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
  • Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
  • Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
  • Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
  • Managing wholesalers’ stock holding and backorders.
  • Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
  • Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
  • Lead and utilise both internal and external conferences, congresses to position GIT – Laxatives brands as foremost in the target audience’s minds
  • Sense of urgency in resolution of customer queries



  • Commercial acumen
  • Digital marketing skills
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self-motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment


  • Must have a Matric
  • Relevant Post matric Commercial /Health Science qualification
  • 3+ years FMCG /Marketing industry experience
  • Minimum 3 years brand management within FMCG/Health segment
  • Applicable industry knowledge
  • Sound financial acumen
  • Proficiency in Excel, PowerPoint, Outlook and Word
  • Ability to work on Qlikview models is advantageous

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now