OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.

MAIN DUTIES:

• The position will also include line management, with the management and development of Junior Brand Manager & Marketing Graduate
• Develop Traditional Medicine (Heritage brands e.g. Lennon Dutch Medicines) portfolio/brand strategy for sustainable business growth and profitability
• Anticipate future trends in Traditional Medicine usage and the market environment.
• Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
• Analysis of the market, shopper and consumer behaviors and development of insights that are applied to develop robust brand plans.
• Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes.
• Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment.
• Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
• Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
• Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
• Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the Traditional Medicine brands.
• Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
• Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
• Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
• Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns.
• Managing wholesalers’ stock holding and backorders.
• Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
• Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
• Lead and utilize both internal and external conferences, congresses to position Traditional Medicine brands as foremost in the target audience’s minds
• Sense of urgency in resolution of customer queries

SKILLS & COMPETENCIES:

ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES

• Commercial acumen
• Analytical skills
• Project management
• Networking ability
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self-motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment

QUALIFICATION & EXPERIENCE:

• Must have a Matric
• Relevant Post matric Commercial /Health Science qualification
• Minimum 2-3 years brand management within FMCG/Health segment
• Applicable industry knowledge
• Sound financial acumen
• Proficiency in Excel, PowerPoint, Outlook and Word
• Ability to work on Qlikview models is advantageous