Key Performance Areas (KPAs)

• Provide strategic leadership and oversight of the Scheme’s marketing, communication, brand management strategy.
• Develop and implement innovative marketing strategies to advance GEMS’ vision and mission in the healthcare industry.
• Develop and oversee a proactive stakeholder relations strategy aimed at fostering collaboration with key stakeholders and driving innovation in healthcare.
• Lead member acquisition and retention initiatives, optimising the member experience throughout their journey. Implement mechanisms to monitor and improve member satisfaction.
• Oversee digital marketing transformation and leverage data analytics to drive marketing decision-making.
• Developandoverseearobuststrategyforhealthandwellnessintheworkplace,withaclear focus on promoting health screening and wellness services and member education.
• Lead and mentor a high-performing marketing, communications and members services team, fostering a culture of creativity and excellence.
• Manage corporate social initiatives to maintain the Scheme’s image and create value. Oversee the development of all print, electronic, and promotional materials in line with the Scheme’s Corporate Identity Manual as well as Scheme Rules.
• Ensure accurate communication and representation of the Scheme products/services in line with Scheme rules.
• Provide oversight of the Scheme’s Service Provider Network (SPNs) performance in line with SLAs and contractual obligations.

Qualification requirements are:

•  Honours/Postgraduate Professional Qualification (NQF Level 8) degree in Communications, Marketing and Advertising or equivalent in a related field.
• Strong understanding of the South African Healthcare and Medical Scheme Industry

Desirable:

• Master/ Postgraduate degree in related field
• Twelve (12) years’ of functional experience with at least five to eight (5-8) years’ in a highly strategic Marketing, Communications and Client Relations senior role, including staff supervisory, budgetary, and management responsibility, and management responsibility.