About the role

The Marketing Communications Lead plays a pivotal role in the achievement of marketing objectives and ensuring effective engagement across all client areas, including internally to Capitec, through:

• Leading the design and successful execution of targeted and performance-oriented campaigns, focused on boosting audience engagement, and utilising effective communication channels.
• Crafting and delivering messages and leading the execution of planned initiatives that connect each internal and external client to Capitec’s Brand Identity, strategy, and objectives .

What you will bring

• 3-5 years brand marketing experience in a large, complex and client focused organisation
• Cross functional project coordination / Management 
• Excellent creative writing and storytelling ability
• Experience in content development and management.
• Experience in influencer campaign development and management.

Ideally you also have

• A relevant tertiary qualification in Marketing or Communications.
• Ideal experience gained in an FMCG, retail, retail banking or service industry
• Experience in social media strategy development and social media community.

In addition, you should have knowledge of:

• Able to translate business objectives and plans into effective communication strategies
• Detail orientated with knowledge / experience in crafting clear and compelling messages
• Campaign management
• Internal and external communication methods and practices
• Digital communication platforms
• Use of ORM and social listening tools
• Social advertising tools
• Influencer marketing
• Current affairs