Description

• The Marketing Manager is responsible for developing, implementing and executing strategic marketing, digital marketing and communication plans for Y in order to retain and grow market share.  
• This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

Marketing Strategy Development 

• Together with the Senior Management team develop and implement an ATL & BTL marketing, digital marketing and communications strategy that drives listenership, positive brand sentiment and brand consumption.
• Identify potential new markets and create a plan to enter those markets.

Marketing Management 

• Ensure that all marketing materials are produced to exacting standards.
• Ensure throughout the planning and implementation process that all marketing objectives are consistently met, and all brand executions are in line with the Y brand identity and positioning.
• Drive creative conceptualisation of marketing activities/campaigns with relevant stakeholders
• Manage station marketing initiatives.
• Plan and execute all digital marketing efforts, including search engine optimisation/search engine marketing (SEO/SEM), maintaining the digital marketing, email, social media as well as display advertising campaigns
• Design, build and maintain the Company’s social media presence through content creation.
• Measure and report on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)
• Identify trends and insights as well as optimising spend and performance based on the insights gained from all activities
• Brainstorm innovating and out-of-the-box growth strategies.
• Collaborate with internal teams in order to design, conceptualise and implement new ideas. 
• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points
• Conceptualise and implement trade engagement opportunities and guide the trade marketing co-ordinator accordingly.
• Effective supplier management.
• Evaluate emerging technologies as well as providing thought leadership and perspective for adoption where appropriate.
• Manage internal and trade on-the-ground activations.

Employee Management   

• Manage, train and lead a team of digital content producers and young aspiring marketers to achieve all departmental goals and brand strategic objectives. 

Budget Management   

• Manage all marketing activities within allocated budgets
• Review current marketing campaigns for opportunities and developing solutions within budget allocation.

Administration

• Draft Monthly reports on brand activities.
• Budget reconciliations and tracking.
• Establish and implement events and digital content calendars.
• Manage supplier database
• Ensure adherence to internal finance policies and procedures

Requirements

Qualifications

• Bachelor’s Degree in Marketing Management

Experience

• 5 years in Marketing
• 3 years in a Supervisory role in Marketing within the Media Environment
• Drivers Licences – Essential