Key Responsibilities

• Plan, develop, and execute marketing campaigns for fundraising, exhibitions, educational programs, and events
• Create and implement cohesive marketing plans to engage audiences and drive participation.
• Collaborate with development, communications, education, and public relations for aligned messaging.
• Create compelling content for digital, print, social media, and email marketing.
• Track and analyse marketing metrics to optimize strategies and results.
• Stay updated on trends in marketing, fundraising, and communications for innovation.
• Drive business growth by creating marketing collateral and identifying revenue opportunities.
• Build partnerships with industry players, agencies, and vendors.
• Manage the marketing budget to ensure efficient fund allocation.
• Approve content for websites, brochures, banners, and case studies.
• Measure campaign performance and effectiveness against goals.
• Analyze consumer behaviour to optimize email and ad campaigns.
• Contribute to developing communication and marketing strategies.
• Attend industry events and exhibitions.
• Establish best practices for content creation, distribution, and repurposing.
• Analyze and segment databases for personalized outbound marketing.
• Collaborate with events teams to conceptualize and market events.
• Communicate with members and patrons through the membership team.
• Provide input on promotional materials, website content, and advertisements.
• Monitor advertising campaigns, manage marketing programs and budgets, and ensure brand consistency.
• Create reports for insights into future campaigns, collaborating with email, performance marketing, and web teams to improve lead nurturing

What you will need to be successful:

• Bachelor’s degree in marketing, communications, or a related field
• Minimum of 5 years of experience in marketing, preferably in a nonprofit or cultural institution
• Strong people and project management skills and attention to detail
• Well-developed and proven written and verbal communication skills
• Excellent public speaking ability and good speech writing skills
• Proficiency in digital marketing tools and platforms
• Ability to work independently and as part of a team in a fast-paced environment
• Ability to effectively multitask and coordinate a high level of activity under a variety of conditions and constraints and completion within deadlines
• Passion for the arts, culture, and education
• Flexibility and adaptability to changing priorities and deadlines
• Ability to remain calm, collected and professional in a crisis
• Excellent diplomacy and ability to establish and maintain effective working relationships (internal/external)
• High level initiative with the ability to self-motivate