Product Marketing Manager needed at Bash
Cape Town, Western Cape Full Time Administrative / Management
Job title : Product Marketing Manager
Job Location : Western Cape, Cape Town
Deadline : May 25, 2024
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As the Product Marketing Manager, you will play a pivotal role in crafting and executing a dynamic marketing strategy alongside the Head of Brand Experience. Your focus will be on creating compelling omni-channel campaigns + experiences and maintaining a consistent brand presence across all touchpoints.
WHAT YOU’LL DO
- Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
- Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
- Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
- Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
- Oversee and coordinate implementation of the marketing calendar, providing proactive updates on status.
- Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
- Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
- Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
- Conducting comprehensive reporting to measure campaign efficiency and commercial success.
- Managing budgets and resource allocation to optimise ROI
- Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position
WHO YOU ARE:
This job is for you is you have:
- Degree in Marketing, Brand Strategy/Communication or equivalent
- 5+ years of experience in developing brand strategies or similar fields.
- Excellent organizational and project management skills.
- Background in omni-channel retail is advantageous.
- Deep understanding of various marketing/media channels and their strategic implications.
- Strong analytical skills and a data-driven mindset.
- Collaborative team player with the ability to lead cross-functional initiatives.
- Strong communication skills and the ability to convey complex ideas effectively.
One or more of the following will help you stand out:
- Experience in any report building from raw data.
- Knowledge of advanced martech platform(s).
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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