THE JOB AT A GLANCE

You are accountable for the development & delivery of strategic Trade Marketing Plans by Channel/Cluster (incl. digital & e-comm) & associated customers providing clear direction for category & brand presence, value, & shopper engagement across ‘point of purchase” platforms for incorporation into Annual Customer Plans / JBPs & Operational executional plans (cycle & ad-hoc), providing knowledge share & skills development as required. These plans are to be built on a platform of robust commercial analytics of portfolio & pricing dynamics/scenarios ensuring that competitive brand positioning, shopper/trade value, & business profitability are optimised. You are expected to elevate the contribution of Trade Marketing within your Business Unit, continuously develop your personal capabilities, and contribute to making Tiger a great place to work.

RESPONSIBILITIES

WHAT YOU WILL DO
CHANNEL/CLUSTER & CUSTOMER UNDERSTANDING

• Knowledge of shopper/mission profiles, category roles, and business priorities, objectives, plans (incl. PB), trade media platforms, & strategic/executional capabilities of customers across channels/clusters 
• Awareness of competitor relations & joint working initiatives & impact/implications for TB across channels/clusters with key trade partners 
• Undertake deep dive category & basket analytics for assigned channels/clusters & associated customers referencing the above to identify channel/cluster/customer led trends, upside opportunities, & potential threats to category & TB growth

INTEGRATED BUSINESS PLANS

• Collaborate with Shopper Marketing & Sales to build Channel/Cluster (incl. e-comm) & Customer specific executional plans (across presence, value incl. co-op grids, & engagement across all trade media platforms) to deliver the strategic shopper plans as well as take advantage of identified basket conversion opportunities for category / brand to deliver mutual growth.
• Support the Sales team in building credentials in & influence over category & brand execution in trade through Joint Business Planning & tactical customer specific initiatives.
• Support the Sales team in aligning & directing operation execution of plans (incl. Perfect Store, launch GTM, & shopper campaigns) in line with customer plans 
• Quarterly strategy reviews are to be undertaken and Trade Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks

REVENUE MANAGEMENT

• Work closely with Revenue Management & Shopper Marketing to:
  review pack: price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade
  determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV & drive brand switching & profitably build basket size/mix in line with shopper plans 
• Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies

PERFORMANCE MANAGEMENT

• Ensure that all trade marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls
• Proactively support launch GTM plans to maximise the impact & traction of brand innovations in targeted trade outlets
• Prepare routine reviews of category & brand performance (sales out / basket KPIs) for assigned channels/clusters & associated customers detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
• Support Sales in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives

WHAT YOU WILL BE MEASURED ON

GROWTH PIPELINE

• Achievement of the total budget for the Business Unit (NSV / Volume/ Margin / EBIT)
• Execution Excellence of Perfect Stores, Innovation GTM, & Pricing 
• Delivery of Trade Marketing Plans

SATISFY CUSTOMER NEEDS

• Customer Rating of Customer Marketing
• JBP Live & Actioned

EFFECTIVE COST MANAGEMENT

• Management of pricing accruals
• Activation & expense budgeting

AUDIT FINDINGS

• No negative audit findings

EFFECTIVE TEAM MANAGEMENT

• Personal development & career plans

QUALIFICATIONS

WHAT YOU NEED TO BRING

CHANNEL/CLUSTER LEADERSHIP

• Leverage understanding of channels/clusters/customers & their role in delivering strategic shopper plans to build credibility with & establish effective working relationships with Marketing, Shopper Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers

ANALYSIS & INSIGHTS

• Demonstrated understanding of the key processes of category analytics, with confidence in channel/cluster & customer level data mining (incl. basket data) to extract meaningful and actionable insights

PROJECT MANAGEMENT

• Effective project management skills, proactive performance management and commitment to the achievement of business objectives set

COMMUNICATION & NEGOTIATION

• Strong communication and presentation skills to build compelling trade arguments that engage and influence both internal & external audiences securing their active support
• Negotiation skills is an advantage when interacting with trade partners

EXPERIENCE

• 3-year Bachelor Degree in a commercial field
• 2-3years work experience across FMCG Trade/Category/RM
• Category management experience is advantageous 
• Time in Brand Marketing is considered useful
• PRESENCE – ranging, merchandising, permanent visual materials & messaging
• VALUE – pack/price offer, promotional pricing/mechanics, SOV, messaging
• ENGAGEMENT – theme & tactical campaigns & activations (incl. customer led)