Key Responsibilities

• Shape and deliver the customer and account strategy to maximize long term value to the company.
• Develop exemplary collaborative customer partnerships through world class account plans and joint business plans.
• Management of profit and NSV targets – “owning the numbers”.
• Consistent execution of a clear, simple, and powerful customer / channel strategy.
• Develop and orchestrate end-to-end relationships via a cross functional network within the company and the customer base.
• Drive and measure the highest standards of execution for specified account base. Managing, holding and
• being accountable for 3rd party execution results in trade.
• Obtain and apply facts and data, driving excellence in planning, decision making and performance.
• measurement and taking corrective action as required.
• Utilizing shopper and category insights, make informed decisions to support the creation of powerful category strategies and breakthrough performance.
• Participate in S&OP process – giving account-specific inputs and utilizing outputs to develop accurate forecasting.
• Managing and implementation of IAP plan in respective accounts.
• Accountable for customer pricing and P&L targets in partnership with CPA incorporating the long-term brand and business ambition.
• Lead and direct the Sales teams to beat the Plan (P&L, market share and distribution goals) and outperform the footprint via developing and executing business strategy in accounts.
• Work with CPA to define account specific IAP plans.
• Understand your numbers – Monthly, Quarterly and annual customer reviews. Know the drivers underlying Account results i.e. depletions, stock level, main activities, category trends, economic trends and consumer shifts for our brands and for competitors.
• Ensure all Rebate payments are up to date and TTS and clear and understood and tracked to drive account performance.
• Inspire a 3F culture with curiosity and drive for over performance.

Experience and Qualifications

• Grade 12
• Degree relating to Sales and Marketing / Management.
• Market and Competitor Knowledge
• Brand and Category Knowledge (Customer)
• Customer Understanding
• Shopper Understanding and Insights
• Outlet Segmentation
• Channel Dynamics
• Customer Proposition
• Channel Sales Briefing
• Activation and Execution