POSITION PURPOSE

• The Copywriter plays a pivotal role in crafting compelling and strategic content across various platforms, ensuring alignment with the company’s brand identity and marketing objectives. This role involves collaborating closely with the marketing team to develop innovative and engaging copy that resonates with our target audience.

ESSENTIAL FUNCTIONS AND DETAILED DUTIES

Content Creation

• Develop creative and engaging copy for marketing materials, including but not limited to website content, blog posts, social media posts, press releases, email campaigns, advertisements, brochure copy and marketing collateral.
• Collaborate with the marketing team to brainstorm ideas and concepts for campaigns and initiatives.
• Ensure all content is consistent with the company’s brand voice, style, and tone.

Media Coordination, Press Release Distribution, Monitoring and Reporting

• Manage media lists, building relationships with journalists, and scheduling media events, distributing them to relevant media contacts.
• Monitor and report on media coverage, analysing data, and providing insights for future media strategies based on the reach and impact of press releases.

Research and Optimisation

• Conduct research on industry trends, competitor activities, and target audience preferences to inform content strategies.
• Optimise content for LinkedIn and Press to improve engagement.

Editing and Proofreading

• Write, produce, edit and proofread copy to ensure clarity, consistency, accuracy, and adherence to brand guidelines.

Collaboration

• Work closely with designer, illustrator, head of communication, strategic implementation lead and head of marketing and other creative team members to integrate copy seamlessly into visual assets and multimedia projects.
• Collaborate with cross-functional teams to ensure alignment of messaging and consistency across all channels.

Requirements

• Bachelor’s degree in marketing, communications or similar field.
• Proven experience (2 – 5 years’) as a copywriter or similar role, preferably in a marketing or advertising setting.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar, punctuation, and style.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Strong understanding of media engagement, social media, digital platforms and media.
• Proficiency in Microsoft Office Suite and familiarity with content management systems (CMS).
• Ability to work effectively in a fast-paced environment, prioritise tasks, and meet deadlines.
• Strong interpersonal and communication skills with the ability to collaborate effectively with cross-functional teams.

Performance Measures

• Evaluate the effectiveness of content by tracking engagement metrics and audience feedback.
• Continuously improve content strategies based on performance analytics and industry trends.
• Maintain open communication and coordination with the marketing team to ensure alignment of goals and objectives.
• Meet project deadlines and deliver high-quality content that improves engagement.