POSITION PURPOSE

• The Digital Marketer plays a crucial role in driving the company’s online presence and digital marketing initiatives. This role involves developing and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads.

ESSENTIAL FUNCTIONS AND DETAILED DUTIES

Digital Strategy Development

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads.
• Collaborate with the marketing team to align digital marketing efforts with overall marketing objectives and campaigns.

Content Creation and Optimisation

• Create and optimise content for various digital channels, including; loading blogs, social media, email campaigns, and digital advertisements.
• Conduct research and implement strategies to improve engagement increase organic traffic.

Social Media Management

• Manage company’s social media accounts and develop engaging content to build brand presence and engage with the audience.
• Monitor social media trends and implement strategies to increase followers, engagement, and brand loyalty.

Email Marketing

• Plan and execute email marketing campaigns, including creating email templates, writing compelling copy, and analysing campaign performance.
• Segment email lists and personalise content to improve open and click-through rates.

Paid Advertising

• Manage digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance, optimise ad creative and targeting, and adjust budgets to maximise ROI.

Analytics and Reporting

• Monitor and analyse key performance metrics across all digital marketing channels.
• Prepare regular reports to track campaign performance, identify trends, and make data-driven recommendations for optimisation.

Collaboration

• Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment of digital marketing efforts with overall business goals.
• Stay up-to-date with the latest trends and best practices in digital marketing and share insights with the team.

Requirements

• Proven experience in digital marketing, including SEO, social media, email marketing, and digital advertising.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Creative thinker with the ability to generate innovative ideas and solutions.

Performance Measures

• Evaluate the effectiveness of digital marketing campaigns based on key performance metrics, such as website traffic, engagement, leads, and conversions.
• Continuously optimise digital marketing strategies and tactics based on data-driven insights and best practices.
• Meet project deadlines and deliver high-quality digital marketing initiatives that align with overall business objectives.
• Maintain open communication and collaboration with the marketing team to ensure alignment of goals and objectives.