Digital Marketing Specialist – Bryanston needed at Eskom Pension and Provident Fund
Job title : Digital Marketing Specialist – Bryanston
Job Location : Gauteng, Johannesburg
Deadline : April 26, 2024
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Description
Digital Campaign Development and Execution
- Research advertising trends, competitor pricing, and products to inform the creation of effective digital marketing strategies.
- Collaborate with the team to conceptualize and execute content projects that align with brand and product objectives.
- Contribute to the development of creative marketing campaigns across digital platforms, social media, the company website, email, apps, and other relevant channels.
- Ensure timely execution of campaigns and monitor project status to meet deadlines.
Social Media Management
- Use social media to enhance brand awareness, customer engagement, and lead generation.
- Manage the brand’s social media strategy and pages across LinkedIn, Facebook and X (formerly Twitter).
- Data Analysis and Insights
- Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
- Assist in shaping future marketing strategies based on data-driven findings.
- Create comprehensive reports detailing campaign growth, analytics, and performance metrics.
Data Analysis and Insights
- Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
- Assist in shaping future marketing strategies based on data-driven findings.
- Create comprehensive reports detailing campaign growth, analytics, and performance metrics.
Digital Platform Management and Optimization
- Manage and optimize digital marketing platforms, including social media accounts, company website, email campaigns, and apps.
- Implement best practices for SEO, PPC, and other digital marketing techniques to improve brand visibility and generate sales leads.
- Stay updated with emerging digital trends, tools, and technologies to enhance the effectiveness of digital marketing efforts.
Collaboration and Vendor Management
- Collaborate with cross-functional teams to ensure alignment between digital marketing initiatives and overall brand strategy.
- Liaise with external vendors and partners, leveraging their expertise to supplement and enhance digital marketing campaigns as needed.
- Maintain effective communication channels to facilitate successful collaboration.
Requirements
TECHNICAL COMPETENCY REQUIREMENTS
- Proven experience as a digital marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/PPC/social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- Well-organised and detail-oriented
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
REQUIRED MINIMUM EDUCATION/TRAINING
- A Degree/Diploma in Digital Marketing/Brand Management
- Relevant certifications for Digital Marketing.
REQUIRED MINIMUM WORK EXPERIENCE
- 5 years working experience in marketing with 3 as a digital specialist.
BEHAVIOURAL COMPETENCY REQUIREMENTS
- Leadership
- Self-Mastery
- Executes with Excellence
- Customer Centric
- Agile
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now