POSITION PURPOSE

• The purpose of the Marketing Assistant is to provide the Marketing team within Cushman & Wakefield | Broll with Marketing administration assistance.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• General Marketing Admin

Website

• Updating of website through Content Management System and briefing in Agency
• Extracting Web Analytics on a monthly basis

External Emailer

• Content collation
• Briefing content into design
• Distribute Emailer through Mailchimp
• Extracting of Emailer Analytics on a monthly basis

Internal Digital Magazine

• Collating of Content
• Briefing content into design
• Distribution of internal digital magazine

Social Media

• Social Media (Facebook & LinkedIn) Monthly Content scheduling
• Social Media Ad placements
• Uploading of YouTube Videos
• Extracting of Social Media Analytics on a monthly basis

Public Relations

• Following up on content and information from Business Unit heads for PR purposes

Events

• Assist with the event coordination internally and externally on an ad hoc basis

Google Adwords / SEO

• Implementation and optimization of SEO strategies including keyword search
• Manage Google Adword campaigns to maximize web traffic and conversion
• Google Adwords / SEO reporting

PERFORMANCE MEASUREMENTS

• Successfully execute marketing campaigns / initiatives across the agreed channels, as per the approved KPI’s
• Contribute towards to companies online presence and growth through marketing initiatives set out in marketing strategy
• Collaborate with business units to collate all information required for the marketing initiatives, through strong communication skills
• Monitor and provide observations on all marketing platforms
• Demonstrates strong event coordination skill across ad hoc internal and external events
• Takes initiative in identifying growth opportunities for innovation within the marketing department
• Staying up to date with our competitors marketing initiatives/ activities, including staying up to date with latest marketing trends.
• Strong admin skills

EDUCATION/CERTIFICATION:

• Degree / Diploma in Marketing / Digital Marketing

REQUIRED KNOWLEDGE:

• MS Office, Social Media Marketing, Email Marketing, PR Knowledge, Events assistance / coordination, creative knowledge and Google Adwords / SEO knowledge, Website Management

EXPERIENCE REQUIRED:

• Min of 2 Years

SKILLS/ABILITIES:

• Communication Skills, People Skills, Analytical thinking, Creativity, Interpersonal Skills, Presentation Skills, Time Management, Works well under pressure, problem solving.