Background

• The Project Officer will be responsible for leading the consumer awareness, science-communication, outreach, social marketing and partnership-base in Cape Town and KZN.

Minimum Requirements

• A degree in communications, biology or other relevant field. An additional qualification or specialisation in science communication would be an advantage.
• A ‘digital native’, highly competent across a broad spectrum of existing online technologies and an early adopter of new technologies
• Minimum 2 years of experience in communication roles, including content creation and strategy setting, either in a marketing, publishing, or science communication environment
• Articulate and confident oral communication and excellent writing skills in English
• Proven creative, planning and executing abilities
• Expertise in design, image editing and/or video content creation
• Proven experience in and affinity for social media
• Experience in environmental outreach or education
• Good understanding of marine conservation, science research method and an analytical mind
• An interest in and commitment to environmental and conservation issues and an understanding of the connection between social issues and the environment.
• Must work well in a team and have a positive attitude.
• Understanding of the role of social media, target audience mapping within the broader communication ecosystem.

Duties and Responsibilities

Co-ordinate and implement the WWF-SASSI communications activities strategy; including:

• Play a key role in the development, dissemination, updating and implementation of all WWF-SASSI communication channels and tools through the implementation of the WWF-SASSI strategy at a local, context-specific scale. 
• Identify key points of intervention (activations) to leverage, at scale, the impact of WWF-SASSI and assist in the implementation of these interventions utilising key behavioural science insights, social marketing strategies and effective science communication. 
• Ensure the implementation of WWF-SASSI activations and the uptake of SASSI tools with key audiences. 
• Provide creative input to WWF-SASSI training programme. 
• Manage WWF-SASSI volunteers and volunteer-related activations/activities. 
• Contribute creatively to activation of culinary and hospitality schools/organisations. 
• Track, monitor and evaluate of the WWF-SASSI programme’s communication and social marketing activities including digital tools to measure impact and success. 
• Assist in the maintenance of key relationships with Networking Education partners nationally. 2. Support, input and assist where application activities/actions are related to food, climate and other Behaviour Change projects
• Increase the awareness and engagement with WWF’s target audiences within WWF-SASSI and other relevant campaigns within Business Development Unit, and Strategic Communications Unit
• Co-ordinate administration, and data sorting for WWF-SASSI outreach, communications, and activations
• Stay up-to-date with emerging knowledge and issues relating conservation, science-communication, behaviour change and other related initiatives in the field. 

More specifically, the Project Officer will be required to:

• Maintain, develop content and monitor the WWF-SASSI digital (including social media and Hubspot newsletters) platforms and tools (poster, website, pocket cards, apps etc.)
• Engage with key WWF-SASSI partners and target audiences through various publications and correspondence (articles, blogs emails, etc.)
• Implement online and social media engagement strategies (including paid social media advertising)
• Support Networking Partners including the coordination of the annual Networking Partners meeting in Cape Town to share ideas and report on WWF-SASSI related activities and integrate WWF-SASSI activities into partner activities
• Assist the WWF–SASSI team in providing restaurants, retailers and suppliers with the necessary materials, tools and guidance needed to promote WWF-SASSI and
• Co-ordinate and implement the WWF-SASSI volunteer programme as per the national volunteer strategy
• Assist the manager in the hosting of WWF-SASSI workshops, presentations, events and outreach activities with key stakeholders such as educators, chefs schools, diver clubs etc.
• Workshop with key seafood influencers such as chefs, food bloggers, culinary schools and ambassadors
• Develop and implement specific activations and events with chefs, volunteers and networking partners regarding WWF-SASSI
• Have input into the WWF-SASSI strategies including but not limited to Monitoring & Evaluation and measures of impact
• Maintain and update all the WWF-SASSI databases of specific stakeholders
• Conduct to Monitoring & Evaluation of all tools and report on these
• Identify, incubate and generate ideas and concepts, contributing to a culture of learning and innovation with the WWF-SASSI team.