KEY JOB ACCOUNTABILITIES 

• Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. 
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management 
• Implement new launches, maintain growth in pillar products and animate core catalogue 
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
• Adapt communication material (imagery, digital, point of sale) 
• Mobilise and work with other departments (sales, logistic, education,medical etc. ) and partner agencies to build broader business strategy; meet the deadlines 
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
• Manage PPP budget and ensure sales forecast accuracy 
• Effectively prepare clear messages for senior management 
• Specific to selective divisions: 
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand 
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) 
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan 
• Medical marketing : Work with medical team on medical marketing strategies and implementation of initiatives 

PROFESSIONAL & TECHNICAL COMPETENCIES 

MARKET & CONSUMER INSIGHT 

• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights 

BRAND DEVELOPMENT 

• Thinks brand strategy Imagines disruptive products & services Develops integrated campaigns that work Integrates retail & shopper expertise 
• ACTIVATION EXCELLENCE Delivers excellence with agility and rigor Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP Creates collaboration for bigger success Shares & leverages best practices