Job Purpose

The Social Media Manager is responsible for leading and coordinating the social media team with regards to planning, developing, implementing and managing insight-driven engagement strategies for Nedbank’s social media channels. Provides support to the Senior Manager in creating, curating and crafting engaging and relevant social media strategies and compelling content across Nedbank’s social media channels towards the attainment of brand and commercial goals.

Job Responsibilities

Contribute to missions and BAU

• Lead the requisite social media missions and BAU activities.
• Participate in squads as a traveller expert.

Media and stakeholder relationships

• Develop and maintain relationships with key stakeholders, including customers, influencers, and industry leaders.
• Understand and champion the marketing pod goals and provide troubleshooting support to the specialist team.
• Collaborate with cross-functional teams to align and integrate digital and social media efforts with overall business goals and strategies.

People management

• Oversee the execution of the social media team members development to meet strategic and personal goals.
• Recruitment, training, and development of reporting line to meet business need.
• Facilitate performance reviews and act as a coach that provides performance feedback on a ongoing basis to foster continuous learning and develop

Analyse reporting for continuous improvement

• Analyse and report on key metrics to measure the impact and effectiveness of digital and social media efforts.
• Research and stay up-to-date on digital and social media trends, platforms, developments, and best practice.
• Analysis of reports to identify actionable insights that will lead to positive business growth and change.
• Leveraging insights and opportunities from campaign performance or identified by growth hackers.
• Measure and report on the performance of social media channel and campaign KPI’s.
• Monitor, identify and report tactical opportunities and conversation topics relevant to Nedbank and the market that emerge on social media.

Analyse reporting for continuous improvement

• Analyse and report on key metrics to measure the impact and effectiveness of digital and social media efforts.
• Research and stay up-to-date on digital and social media trends, platforms, developments, and best practice.
• Analysis of reports to identify actionable insights that will lead to positive business growth and change.
• Leveraging insights and opportunities from campaign performance or identified by growth hackers.
• Measure and report on the performance of social media channel and campaign KPI’s.
• Monitor, identify and report tactical opportunities and conversation topics relevant to Nedbank and the market that emerge on social media.

People Specification

• Essential Qualifications – NQF Level
• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Marketing or Business Degree

Preferred Certifications

• Digital Marketing Certificate – beneficial

Minimum Experience Level

• 3 – 6 years
• Social Media Management; Marketing; Digital Marketing; Team leadership experience