Job Purpose

The Social Media Specialist is responsible for planning and implementing compelling social media content that will drive brand engagement towards the attainment of brand and commercial goals. Managing and growing the online communities and leveraging from these to provide insights to the business that will result in increased brand value.

Job Responsibilities

Implement social media strategy

• Collaborate with business to produce content plans that drive engagement, use channels effectively and achieve the business objectives. 
• Write useful, engaging and persuasive copy, correctly applying brand guidelines and ensuring the accurate use of language and tone across all social media channels.  
• Respond to comments, queries and complaints from the community, escalating to the service desk when appropriate.
• Continuously evaluate the quality of social media content.
• Cover live events, including some travel (when required).

Analyse reporting for continuous improvement

• Collect data and report on key metrics to measure the impact and effectiveness of social media efforts.
• Research and stay up-to-date on digital and social media trends, platforms, developments, and best practice.
• Collaborate with cross-functional teams to align and integrate digital and social media efforts with overall business goals and strategies.
• Provide regular reporting that generates meaningful, actionable insights.  

Provide advisory role to missions 

• Provide an advisory role on social media marketing to missions

Media and stakeholder relationships

• Develop and maintain relationships with key stakeholders, including customers, influencers, and industry leaders.
• Serve as the subject matter expert on engagement and digital trends.
• Collaborate effectively with influencers from time to time.

People Specification

Essential Qualifications – NQF Level

• Matric / Grade 12 / National Senior Certificate
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Marketing or Business Degree

Preferred Certifications

• Digital Marketing Certificate – beneficial

Minimum Experience Level

• 3 – 6 years
• Social Media Management; Marketing; Digital Marketing
• Technical / Professional Knowledge
• Social Media Marketing
• Community Management
• Client Centred Design Thinking
• Stakeholder Relationship Management
• Campaign Management
• Analytical skills and working with data
• Attention to detail
• People Management Skills
• Agile Way of Working
• Content and Editorial Planning

Behavioural Competencies

• Business Acumen
• Planning and Organizing
• Innovation
• Collaborating
• Operational Decision Making
• Influencing
• Execution
• Stress Tolerance